United Curves

Janine Mison is an expert in the plus-size fashion Industry. Her passion is pushing the boundaries and deservedly positioning plus and size-inclusive fashion where it belongs, readily available in boutiques across the country and beyond! In her past work as a wholesale agent for other brands, Janine slogged across the countryside, samples in tow and visited hundreds of boutiques. What she discovered was quizzical – boutique after boutique stocking the same brands as their competition across the street! Where is the variety? choice? What’s your point of difference? Fuelled by this experience, and the rise of so many talented designer plus-size brands now available right here on our shores, Janine’s mission is to educate stockist retailers on how they can incorporate extended size ranges into their existing stores and encourage an untapped market of customer through their doors. Janine has worked closely with Australian plus-size designers and consulted with retailers and brands for years, helping them to understand their target market, developing their brand and encouraging them to market realistically & identifiably for best results. Janine spent over 10 years working with curvy women and had a readership of over 10,000 curvy women on her website www.janinemison.com.au and via social media channels, Australia wide and reaching across the globe. She worked with women in group scenarios hosting events & retreats and worked one-on-one for styling, shopping and positive body image activities. In late 2018 she retired from her dual-focus to work on the full-time role of wholesaling. Janine has truly earned her reputation as a plus-size expert and was honoured with being named one of Melbourne’s Top 100 Most Influential People in 2010 by The Age (Melbourne) Magazine. She’s spoken on various TV segments about plus-size issues, supporting plus-size fashion, body image and written for blogs, websites and publications. Janine is professional, knowledgeable and motivating. She has a solid understanding of what the curvy customer wants, and a passion to ensure that plus-size fashion options are readily available from the big smoke to the country towns, everywhere! Equally, she has a solid understanding of what Retailers' challenges & rewards are, and she will work with you to open the door to a whole new world of possibilities.